Starbucks loyalty and the cause-related marketing

Starbucks loyalty: 

Starbucks customers are so loyal to the brand and the products.  Starbucks has maintained a great reputation and customer relations through their SB-APP and the multiple services they offer through the app. In studying the data provided through the Starbucks case, and the other articles the main issue Starbucks is facing is how to maintain the growth rate and stay ahead of competitions.

In terms of Starbucks loyalty programs; The number of loyal customers is increasing

 through the years:

In terms of Starbucks performance over the year's Starbucks is leaDING THE MARKET:

The main problems they are facing currently: 

First, the customers responses to the change in the reward program:

Starbucks should survey their consumers and change the program back if consumers want too.

Lastly, Starbucks should focus in the short term plan on the 20% percentage of their consumers that are loyal to the brand  and keep maintaining they relationships with them, on the other hand, they should work on getting back the other 80% of non loyal consumers to be loyal through offers, rewards, or other promotional tools in the long term plan.

Cause-related marketing:

Cause-related marketing is the strategy of an organization to market a product in the way that shares goodwill and donates a percentage of the revenue to charities for the cause the product is sporting.


bees are important to save because they are responsible for over a third of the food people consuming in daily life, including coffee.

  Many big organizations such as Home depot and other big stores are already involving in the save the bees campaign   

Starbucks can be a leader in the save the bees campaign if they promote it well through their applications and offers reward points for donations. 

Starbucks can offer as an example 10% of their revenue to save the bees campaing; which will build a strong name for Starbucks in the mind of bee lovers and green environment community.