Triple Bottom Line :
The Triple bottom line consists of profit, people , and a planet.
Profit in terms of traditional measures of corporate profits and loss, People in terms of the bottom line company's "People account" where it measures how socially responsible an organization is in its operations and Planet in terms of how environmentally responsible the organization is.
The 3P's of profit, people , and planet are measures of the financial, social , and environmental performance of an organization over time.
In relates to the Triple bottom line; Starbucks did the following:
First , Starbucks has been the leader in the development and implementation of the green building program for retail companies , Starbucks collaborated with the U.S.Green house council to develop LEED the for a retail program that stands for Leadership in Energy and Environmental Design.
Second , Starbucks took into account the recycling issues and how to help support a green environment.
The Starbucks Application is one of the new innovative channels of marketing, the application is professionally design including many features such as customized orders and other customer oriented features. The application increased the in-store traffic and built a great customer experience that represented 6% of U.S transactions of the fiscal year of 2016.
Over the years all the financial measures of Starbucks has increased, average tickets grew by 4%, traffic grew by 1% , and Store sales grew by 4 %
Starbucks brand image and experience:
Starbucks brand image is strong and delightful for its consumers, since the great recession of 2009, from 2009 to 2012 , the growth rate of Starbucks slowed but still increasing .
Starbucks achieved many of its goals and plans for the 2015 goals plan.
Starbucks achieved many of its goals and plans for the 2015 goals plan.
Some of this plans met such as :
1. Ensure that the coffee is ethically sourced.
2. Invest in farmers and their community
3. Reduce water consumption by 25%
4. Purchase renewable energy sources.
Other plans they does not met :
1. reduce in-store energy consumption
2. achieve LEED certifications
3. mobilize employees and customers to achieve 1 million hours of community service.
The multi-channel strategy that Starbucks uses is working great in term of building a great customers journey of users of their application. On the other hand , the customer services at the Starbucks stores are excellent in terms of interactions with consumers and supporting the consumer's experiences at the store.
The Starbucks application, is a great application that is easy, colorful , and have many customization options for coffee, the app also offers rewards to consumers and favorite list, that both supports the customer journey in using the application and makes it easy to use such as make my favorite coffee list and re-order over time.
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