Final Reflection Paper

Question 1 on Business/Marketing: 

• “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Pantene case study was such a great example in how Procter and gamble used data or big data in understanding their consumers wants and needs , and preferences. and how to make the products fits the consumers expectations and satisfy them.

• “Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...”

Apple case study is a great example for marketing and innovation, The company was customers oriented, that is aiming to go beyond the satisfaction level of its consumers. Great marketing and Great Innovation leader in the market.

• “The leaders who work most effectively, it seems to me, never say "I." And that's not because they have trained themselves not to say "I." They don't think "I." They think "we"; they think "team." They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but "we" gets the credit…. This is what creates trust, what enables you to get the task done.”

Pixar case study was a great example illustrating the benefits of team work /brain-trust practice, where new ideas come into light resulted from collaboration and out of the box thinking.

Question 2 on Teams:

The team collaboration was a great tool in practicing the real world scenarios, Overall, my team consists of 4 hardworking students that are willing to help each other and collaborate for better results and better understanding, I really enjoyed working with each of my team members where each of them was nice, polite, smart, and funny, we had a great time working together, each member was ready and well prepared before our group meetings wich makes it easier working together.

In developing case alternatives and solutions , we as a team toke the strategy of discussing each member alternatives, and then decide as a team which ones are most important , in case of a tie we vote for  which alternatives.    

Question 3 on Overall Outcomes: 

In overall takeaway from this course , First, I have reviewed the main concepts of marketing and the marketing theories and practices, Second, I have learned how to use those theories and  marketing techniques and apple them into real world situations, Lastly, The case studies given in this course was a great example of how to analyze a case and how to read and use data as supporting evidence or as a basis of my solutions.